We believe that in time people will buy and sell regenerative credits. Blockchain and crypto have evolved to help make that happen. What’s missing is an acknowledged standard for regenerative agriculture and a way to equivalize its various impacts into a single, fungible unit — like a tonne of CO2, for example. That will come.

In the meantime we will explore ways for brands and farmers to trade regeneratively. Before any currency-based trading in human society went bartering, of goods, services, technology. Regenerative agriculture and ethical manufacturing operate — and will evolve — the same way.