Organic cotton.

Organic cotton’s popularity is growing quickly. However, less than 2% of cotton used in the apparel industry is organic, and there is a significant amount of fraud, greenwashing, and other dishonesty threatening its growth.

We believe that in time cotton can be farmed regeneratively. The best way to develop a demand base for regenerative cotton is via true, certified organic cotton emanating from the USA — which has the highest standards for organic in the world.

For the past year we have worked to understand the USA organic cotton market, have identified supply we know is real (and easy to audit.)

On a per-pound basis organic cotton is expensive. And rightly so. A good T-shirt was never meant to cost less than a sandwich. In the context of a luxury garment like a sweater or a designer T, that cost is very easy to justify to the consumer — who are demanding better made goods. Go organic now, we’ll help you make the switch.